Not only do I love the stuff Apple makes, but I admire the company. Through superior engineering, influential industrial design and an unrivaled marketing strategy Apple creates real relationships between its customers and the machines they purchase. Consider this: the company kick started an industry with an accessible (albeit expensive) computing environment, was dethroned due to a internal and external competition, was clinging to life in the mid- to late-90s and is now bigger than ever.

Over the past 20 years or so I’ve owned a slew of Apple products and with each purchase came the sense that I’d “caught up” and that what I had was the best thing ever to come out of Cupertino. Of course, within weeks — or even days — some variation on what I just bought would come out and my shiny (well, maybe not shiny since most of the stuff back then was that appetizing beige plastic/metal) gadget seemed obsolete. I even hung on to using System 9 until the bitter end because, dammit, I’d shelled out enough!

All told, I’ve had six Macs, two iPods, one iPhone (so far) and now an iPad. With my kids getting older I’m sure that list will grow. And grow.

Anyone who’s gone through the seemingly endless cycle of anticipation, purchasing, fleeting satisfaction and inevitable indifference will relate to What It’s Like to Own an Apple Product.’

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